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html-mail-vs-plain-text [2017-10-18 17:07]
andreas converted to Markdown, slightly updated
html-mail-vs-plain-text [2017-11-22 22:35] (current)
andreas + Reference to Jason Rodriguez about HTML Email accessibility
Line 5: Line 5:
 ## Contra HTML mail ## Contra HTML mail
  
-Ecological madness+Ecologically expensive due to increased size of messages
 * High complexity * High complexity
   * Harder to develop, hence more expensive   * Harder to develop, hence more expensive
Line 15: Line 15:
   as [Security Advisories for Thunderbird])   as [Security Advisories for Thunderbird])
 * Privacy hazards (e.g. HTML is used to track users) * Privacy hazards (e.g. HTML is used to track users)
-* Content more likely to be falsely categorized as spam etc. 
 * Some automated systems (e.g. mailing lists) do not accept HTML and will * Some automated systems (e.g. mailing lists) do not accept HTML and will
-  reject messages, use only the alternative plain text part or convert ​the +  reject messages, ​or use only the alternative plain text partor convert 
-  HTML potentially causing formatting issues. +  ​the HTML potentially causing formatting issues. 
-Reduced accessibility+Requires HTML aware software
 * Double effort (HTML _and_ text need to be formatted and checked) * Double effort (HTML _and_ text need to be formatted and checked)
-* Little guarantee that messages ​will be shown as intended+* Little guarantee that HTML will be shown as intended
 * More distractions (e.g. font selectors, emoji buttons) * More distractions (e.g. font selectors, emoji buttons)
 +* Harder to write (formatting takes more time)
 +* "​[Angry fruit salad]":​ Every user chooses a different font in a different
 +  color and different size.
 +
  
 ## Pro HTML mail ## Pro HTML mail
  
-Formatting text +Ability to format and style the message content 
-* Ability to create "​rich"​ content (forms, ​graphs, ​animations, ...)+* Ability to create "​rich"​ content (graphs, ​tables, ...) 
 +* Ability to use semantic markup (e.g. to mark text as preformatted) 
  
 ## Contra plain text mail ## Contra plain text mail
Line 35: Line 40:
 * Text formatted for fixed width fonts might get distorted * Text formatted for fixed width fonts might get distorted
 * Some content is better sent as attachment (e.g. illustrations) * Some content is better sent as attachment (e.g. illustrations)
 +
  
 ## Pro plain text mail ## Pro plain text mail
Line 41: Line 47:
 * Text is shown by all devices and programs * Text is shown by all devices and programs
 * Accessibility as good as it gets * Accessibility as good as it gets
 +
 +
 +## Criteria to consider
 +
 +* False positive spam: It is unclear whether HTML mails are more likely to be falsely categorized as spam.
 +* Accessibility:​ It is unclear whether HTML mails that include alternative plain text parts are less accessible, for instance for text to speech conversion.
 +
  
 ## References ## References
  
-* [HTML email - Wikipedia](https://​en.wikipedia.org/​wiki/​HTML_email "​Accessed 2017-10-11 ​14:58 +0200") +Wikipedia:​ 
-* [Plain Text vs. HTML Emails: Which Is Better? [New Data]](https://​blog.hubspot.com/​marketing/​plain-text-vs-html-emails-data "​Accessed 2017-10-11 14:32 +0200") +  ​[HTML email](https://​en.wikipedia.org/​wiki/​HTML_email "​Accessed 2017-10-11") 
-* [What's the Difference Between "Plain Text" and "​HTML"​ Email? ​Ask Leo!](https://askleo.com/whats_the_difference_between_plain_text_and_html_email/ "​Accessed 2017-10-11 14:35 +0200"+* Jason Rodriguez[HTML Email and Accessibility | CSS-Tricks](https://​css-tricks.com/​html-email-accessibility/​ "​Accessed 2017-11-22"​) Recommended,​ extensive article published 2017-11-22. 
-* [HTML vs. Plain Text Emails | AWeber Email Marketing](https://blog.aweber.com/email-marketing/​html-vs-plain-text-which-will-your-subscribers-open.htm "​Accessed 2017-10-11 ​14:47 +0200") +* LUGA.at thread "Plain Text vs. HTML-Mails"​ 
-* [Plain Text vsHTML Email | AWeber Email Marketing Tips](https://​blog.aweber.com/​email-marketing/​plain-text-vs-html-email-2014.htm "​Accessed 2017-10-11 ​14:49 +0200") +  [October](http://​www.luga.at/​mailing-lists/​luga/​2017/​10/​threads.html#​00041 "​Accessed 2017-11-05"​) ​+ 
-* [Plain Text vs. HTML Emails ​FixMyPages.com ​Web Page Repair](http://​fixmypages.com/​fix/​htmlemail.php "​Accessed 2017-10-11 14:51 +0200"​) +  [November](http://​www.luga.at/​mailing-lists/​luga/​2017/​11/​threads.html#​00003 "​Accessed 2017-11-05"​) ​2017. 
-[Discussion about HTML in e-mail](https://​people.dsv.su.se/​~jpalme/​ietf/​mhtml-discussion.html "​Accessed 2017-10-11 ​15:00 +0200") Last revision: 22 May 1998+Niti Shah (HubSpot Marketing):​ 
 +  ​[Plain Text vs. HTML Emails: Which Is Better? [New Data]](https://​blog.hubspot.com/​marketing/​plain-text-vs-html-emails-data "​Accessed 2017-10-29") 
 +  Originally published 2015-07-27, updated 2017-10-29. 
 +Jonathan Corbet (LWN.net):​ 
 +  ​[The trouble with text-only email](https://lwn.net/Articles/​735973/ "​Accessed ​2017-11-04"​) 
 +  Published ​2017-10-12. With many interesting [comments](https://​lwn.net/​Articles/​735973/#​Comments
 +Bratus S, Shubina A: 
 +  ​[The only safe email is text-only email](https://theconversation.com/the-only-safe-email-is-text-only-email-81434 "​Accessed 2017-10-29"). 
 +  The Conversation,​ 2017-09-11. Also available from  
 +  [Scientific American](https://​www.scientificamerican.com/​article/​the-only-safe-e-mail-is-text-only-e-mail/ ​"​Accessed 2017-10-29"​). 
 +* mkln.org: 
 +  [Wie man E-Mails schreibt](https://​mkln.org/​2007/​02/​wie-man-emails-schreibt/​ "​Accessed 2017-11-04"​) 
 +  Published 2017-02-24. 
 +* Greg Kogan: 
 +  [Don't Design Your Emails](https://​www.gkogan.co/​blog/​dont-design-emails/​ "​Accessed 2017-11-04") 
 +  Published 2016-06-28. 
 +AWeber Email Marketing:​ 
 +  ​[Plain Text vs HTML Email: What Reaches the Inbox in 2014?](https://​blog.aweber.com/​email-marketing/​plain-text-vs-html-email-2014.htm "​Accessed 2017-10-11"​) 
 +  ​Published 2014-04-22. 
 +* For historical reference
 +  [Discussion about HTML in e-mail](https://​people.dsv.su.se/​~jpalme/​ietf/​mhtml-discussion.html "​Accessed 2017-10-11"​) 
 +  ​Last revision 1998-05-22. 
 + 
 +[Kaputte Zitate im Plain-Text von Gmail]: http://​www.luga.at/​mailing-lists/​luga/​2017/​10/​msg00005.html "​Accessed 2017-10-11"​ 
 +[Security Advisories for Thunderbird]:​ https://​www.mozilla.org/​en-US/​security/​known-vulnerabilities/​thunderbird/ ​ "​Accessed 2017-10-11"​ 
 +[Angry fruit salad]: https://​en.wiktionary.org/​wiki/​angry_fruit_salad "​Accessed 2017-11-04"​
  
-[Kaputte Zitate im Plain-Text von Gmail]: http://​www.luga.at/​mailing-lists/​luga/​2017/​10/​msg00005.html "​Accessed 2017-10-11 15:19 +0200" 
-[Security Advisories for Thunderbird]:​ https://​www.mozilla.org/​en-US/​security/​known-vulnerabilities/​thunderbird/ ​ "​Accessed 2017-10-11 15:21 +0200" 
 </​markdown>​ </​markdown>​
  
 
html-mail-vs-plain-text.1508339278.txt.gz · Last modified: 2017-10-18 17:07 by andreas