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html-mail-vs-plain-text [2017-10-18 17:13]
127.0.0.1 external edit
html-mail-vs-plain-text [2017-11-22 22:35] (current)
andreas + Reference to Jason Rodriguez about HTML Email accessibility
Line 5: Line 5:
 ## Contra HTML mail ## Contra HTML mail
  
-Ecological madness+Ecologically expensive due to increased size of messages
 * High complexity * High complexity
   * Harder to develop, hence more expensive   * Harder to develop, hence more expensive
Line 15: Line 15:
   as [Security Advisories for Thunderbird])   as [Security Advisories for Thunderbird])
 * Privacy hazards (e.g. HTML is used to track users) * Privacy hazards (e.g. HTML is used to track users)
-* Content more likely to be falsely categorized as spam etc. 
 * Some automated systems (e.g. mailing lists) do not accept HTML and will * Some automated systems (e.g. mailing lists) do not accept HTML and will
   reject messages, or use only the alternative plain text part, or convert   reject messages, or use only the alternative plain text part, or convert
   the HTML potentially causing formatting issues.   the HTML potentially causing formatting issues.
-Reduced accessibility+Requires HTML aware software
 * Double effort (HTML _and_ text need to be formatted and checked) * Double effort (HTML _and_ text need to be formatted and checked)
-* Little guarantee that messages ​will be shown as intended+* Little guarantee that HTML will be shown as intended
 * More distractions (e.g. font selectors, emoji buttons) * More distractions (e.g. font selectors, emoji buttons)
 +* Harder to write (formatting takes more time)
 +* "​[Angry fruit salad]":​ Every user chooses a different font in a different
 +  color and different size.
 +
  
 ## Pro HTML mail ## Pro HTML mail
  
-Formatting text +Ability to format and style the message content 
-* Ability to create "​rich"​ content (forms, ​graphs, ​animations, ...)+* Ability to create "​rich"​ content (graphs, ​tables, ...) 
 +* Ability to use semantic markup (e.g. to mark text as preformatted) 
  
 ## Contra plain text mail ## Contra plain text mail
Line 35: Line 40:
 * Text formatted for fixed width fonts might get distorted * Text formatted for fixed width fonts might get distorted
 * Some content is better sent as attachment (e.g. illustrations) * Some content is better sent as attachment (e.g. illustrations)
 +
  
 ## Pro plain text mail ## Pro plain text mail
Line 41: Line 47:
 * Text is shown by all devices and programs * Text is shown by all devices and programs
 * Accessibility as good as it gets * Accessibility as good as it gets
 +
 +
 +## Criteria to consider
 +
 +* False positive spam: It is unclear whether HTML mails are more likely to be falsely categorized as spam.
 +* Accessibility:​ It is unclear whether HTML mails that include alternative plain text parts are less accessible, for instance for text to speech conversion.
 +
  
 ## References ## References
  
-* [HTML email - Wikipedia](https://​en.wikipedia.org/​wiki/​HTML_email "​Accessed 2017-10-11 ​14:58 +0200") +Wikipedia:​ 
-* [Plain Text vs. HTML Emails: Which Is Better? [New Data]](https://​blog.hubspot.com/​marketing/​plain-text-vs-html-emails-data "​Accessed 2017-10-11 14:32 +0200") +  ​[HTML email](https://​en.wikipedia.org/​wiki/​HTML_email "​Accessed 2017-10-11") 
-* [What's the Difference Between "Plain Text" and "​HTML"​ Email? ​Ask Leo!](https://askleo.com/whats_the_difference_between_plain_text_and_html_email/ "​Accessed 2017-10-11 14:35 +0200"+* Jason Rodriguez[HTML Email and Accessibility | CSS-Tricks](https://​css-tricks.com/​html-email-accessibility/​ "​Accessed 2017-11-22"​) Recommended,​ extensive article published 2017-11-22. 
-* [HTML vs. Plain Text Emails | AWeber Email Marketing](https://blog.aweber.com/email-marketing/​html-vs-plain-text-which-will-your-subscribers-open.htm "​Accessed 2017-10-11 ​14:47 +0200") +* LUGA.at thread "Plain Text vs. HTML-Mails"​ 
-* [Plain Text vsHTML Email | AWeber Email Marketing Tips](https://​blog.aweber.com/​email-marketing/​plain-text-vs-html-email-2014.htm "​Accessed 2017-10-11 ​14:49 +0200") +  [October](http://​www.luga.at/​mailing-lists/​luga/​2017/​10/​threads.html#​00041 "​Accessed 2017-11-05"​) ​+ 
-* [Plain Text vs. HTML Emails ​FixMyPages.com ​Web Page Repair](http://​fixmypages.com/​fix/​htmlemail.php "​Accessed 2017-10-11 14:51 +0200"​) +  [November](http://​www.luga.at/​mailing-lists/​luga/​2017/​11/​threads.html#​00003 "​Accessed 2017-11-05"​) ​2017. 
-[Discussion about HTML in e-mail](https://​people.dsv.su.se/​~jpalme/​ietf/​mhtml-discussion.html "​Accessed 2017-10-11 ​15:00 +0200") Last revision: 22 May 1998+Niti Shah (HubSpot Marketing):​ 
 +  ​[Plain Text vs. HTML Emails: Which Is Better? [New Data]](https://​blog.hubspot.com/​marketing/​plain-text-vs-html-emails-data "​Accessed 2017-10-29") 
 +  Originally published 2015-07-27, updated 2017-10-29. 
 +Jonathan Corbet (LWN.net):​ 
 +  ​[The trouble with text-only email](https://lwn.net/Articles/​735973/ "​Accessed ​2017-11-04"​) 
 +  Published ​2017-10-12. With many interesting [comments](https://​lwn.net/​Articles/​735973/#​Comments
 +Bratus S, Shubina A: 
 +  ​[The only safe email is text-only email](https://theconversation.com/the-only-safe-email-is-text-only-email-81434 "​Accessed 2017-10-29"). 
 +  The Conversation,​ 2017-09-11. Also available from  
 +  [Scientific American](https://​www.scientificamerican.com/​article/​the-only-safe-e-mail-is-text-only-e-mail/ ​"​Accessed 2017-10-29"​). 
 +* mkln.org: 
 +  [Wie man E-Mails schreibt](https://​mkln.org/​2007/​02/​wie-man-emails-schreibt/​ "​Accessed 2017-11-04"​) 
 +  Published 2017-02-24. 
 +* Greg Kogan: 
 +  [Don't Design Your Emails](https://​www.gkogan.co/​blog/​dont-design-emails/​ "​Accessed 2017-11-04") 
 +  Published 2016-06-28. 
 +AWeber Email Marketing:​ 
 +  ​[Plain Text vs HTML Email: What Reaches the Inbox in 2014?](https://​blog.aweber.com/​email-marketing/​plain-text-vs-html-email-2014.htm "​Accessed 2017-10-11"​) 
 +  ​Published 2014-04-22. 
 +* For historical reference
 +  [Discussion about HTML in e-mail](https://​people.dsv.su.se/​~jpalme/​ietf/​mhtml-discussion.html "​Accessed 2017-10-11"​) 
 +  ​Last revision 1998-05-22. 
 + 
 +[Kaputte Zitate im Plain-Text von Gmail]: http://​www.luga.at/​mailing-lists/​luga/​2017/​10/​msg00005.html "​Accessed 2017-10-11"​ 
 +[Security Advisories for Thunderbird]:​ https://​www.mozilla.org/​en-US/​security/​known-vulnerabilities/​thunderbird/ ​ "​Accessed 2017-10-11"​ 
 +[Angry fruit salad]: https://​en.wiktionary.org/​wiki/​angry_fruit_salad "​Accessed 2017-11-04"​
  
-[Kaputte Zitate im Plain-Text von Gmail]: http://​www.luga.at/​mailing-lists/​luga/​2017/​10/​msg00005.html "​Accessed 2017-10-11 15:19 +0200" 
-[Security Advisories for Thunderbird]:​ https://​www.mozilla.org/​en-US/​security/​known-vulnerabilities/​thunderbird/ ​ "​Accessed 2017-10-11 15:21 +0200" 
 </​markdown>​ </​markdown>​
  
 
html-mail-vs-plain-text.1508339620.txt.gz · Last modified: 2017-10-18 17:13 by 127.0.0.1